︎︎︎IRONIC DEAL If you like x you might also like y. Imitating online sponsored advertisements that try to sell us articles based on our virtual behaviour, I decided to optimize Walmart customer’s experience by suggesting some products to potential buyers. Here, a few of the irons in the row are subtly replaced by æsthetically similar running shoes. Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount de partment stores and grocery stores. It is an icon of the American consumerism culture.