︎︎︎CORPORATE SPONSOR Bootleg T-shirt inspired by ten iconic American corporate identities designed by former Yale School of Art graphic design department dean Paul Rand. In order of appearance, the design includes Yale logo disguised as the IBM logo, Yale logo as the Westinghouse logo, Yale logo as the ABC logo, Yale logo as UPS logo, Yale logo as Cummins logo, Yale logo as Iitri logo, Yale logo as Steve Jobs' Next logo, Yale logo as the IDEO logo and finally the authentic Yale Publishing logotype. Designed in collaboration with Cindy Hwang.